shopper: orang yang membeli belah
mystery: rahsia, misteri, sesuatu yg sebabnya atau asalnya tersembunyi atau tidak dapat difahami
secret: rahsia
Mystery shopping began in the 1940s as a way to measure employee integrity. Tools used for mystery shopping assessments range from simple questionnaires to complete audio and video recordings. Many mystery shopping companies are completely administered through the Internet, allowing potential mystery shoppers to use the Internet to register for participation, find mystery shopping jobs and receive payment.
The most common venues where mystery shopping is used are retail stores, movie theaters, restaurants, fast food chains, banks, gas stations, car dealerships, apartments and health clubs, as well as health care facilities.
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